Academic Guide for Guest Students EUROPEAN STUDIES & COMMUNICATION MANAGEMENT THE HAGUE UNIVERSITY ACADEMIC YEAR 2012-2013
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Disclaimer: The information contained in this guide is, to the best of our knowledge, true and accurate at the time of publication and is solely for information purposes. Changing circumstances may cause alterations in its outline at any time. The Academy of European Studies & Communication Management, The Hague University, accepts no liability for any loss or damage howsoever arising as a result of use or reliance on this guide or on the information thereon or in respect of information accessed via any links from the Web pages.
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Mission Statement The Academy of European Studies & Communication Management (ESCM) is firmly committed to maintaining and developing the international character of its educational programmes. It seeks to broaden academic and vocational links with Institutions and Organisations both within Europe and beyond, through such diverse activities as student and staff exchanges, curriculum development and participation in other educational initiatives. By placing an international dimension at the centre of our policy objectives, a learning environment will be fostered to increase and enrich the opportunities available to both students and staff of the Institute, and those of our partner institutions and organisations.
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Foreword
At the Academy of European Studies & Communication Management, which we usually refer to by its acronym ESCM, we pride ourselves on our international atmosphere. Within our undergraduate programmes we have a large number of non-Dutch students who come to spend their entire study period with us. Add to this the 200 students who come and complete either a one-year or one-semester exchange programme, and at any given time some 35 nationalities can be found within our corridors. These exchange students form an important part of our institute and we refer to them as ‘guest students’. To reflect the international dimension our academic programme offers many courses with an international perspective; moreover, we have also taken particular care to provide language courses at various levels to ensure that students can take languages at their own level and further enhance their skills. This guide aims to outline the study programme and facilities available for our guest students. The information given in this guide is general and brief, more detailed module outlines are available upon request. The classes in Introduction to Dutch Culture & Society are obligatory for all students from abroad, because we think it is important that they should learn something about their host country. The majority of our courses run twice in the academic year; that is, both the first and second semester, unless indicated in this guide. We hope that all our guest students enjoy their stay in The Netherlands and that they will thrive from the challenges and opportunities the Academy of European Studies & Communication Management has to offer them. We shall certainly do everything possible to make their stay with us rewarding and look forward to having you here.
Rajash Rawal Programme director European Studies April 2012
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TABLE OF CONTENTS INFORMATION ABOUT ESCM, THE HAGUE UNIVERSITY & THE NETHERLANDS 10 10 11 11 12 13 14 14 14 14 15 16 16 17 17
Introduction Internal organisation of ESCM Who’s Who in Internationalisation 2012-2013 Country Tutors Student Activities Student Counselling & Supervision Rules Regarding Attendance Communication & Facilities How Students can Contact Lecturers How Staff Contact Students ESCM Computer Facilities The Library, a Multi Media Learning Centre Catering Chipknip Medical Care INFORMATION ABOUT THE ACADEMIC PROGRAMME
18 19 19 19 20 20
Timetables, Exam Dates & Year Calendar Changes to the Academic Calendar Exam Dates Year Calendar 2012-2013 Number of Modules & Credit Points Course Material
THE ACADEMIC PROGRAMME Compulsory Course 21
Introduction to Dutch Culture & Society Business Management Cost Accounting (Semester 1 only) European Business and Economic Competitiveness (Semester 1 only) Financial Accounting (Semester 1 only) Foundations of Marketing (Semester 2 only) Strategic Export Marketing Plan International Marketing
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22 22 23 23 24 25
Introduction to Export Management Introduction to Marketing (Semester 1 only) Management of Organisations in Europe (Semester 2 only) Marketing and Management Review (Semester 2 only) Marketing Planning & Strategic Management Multicultural Consumer Behaviour The Economic Dimension of Europe (Semester 1 only) Strategic Management (incl. Simulation Game) (Semester 1 only)
25 26 26 27 27 28 29 30
Communication Management Branding (Semester 1 only) Business & Consulting Skills (Semester 1 only) Change Management Cross Cultural Communication (Semester 1 only) Cross Cultural Management (Semester 1 only) Events Organisation Intercultural Communication (Semester 1 only) Integrated Marketing Communication (Semester 1 only) Introduction to Communication Introduction to Corporate Communication (Semester 1 only) Introduction to Internal Communication (Semester 1 only) Marketing Communication Media Theory ( Semester 2 only) Media in Contemporary Society Public Communication (Semester 1 only) Sustainable Business Practices (Semester 1 only) Sustainable Development (Semester 1 only) Sustainable Leadership (Semester 1 only) Working with Diversity (Semester 1 only)
31 31 32 33 33 34 35 36 36 37 38 38 39 40 40 42 43 44 45
Culture & Society Department Art & Globalisation Cultural Theory & Popular Culture ( Semester 2 only) Ideas st Issues in 21 Century European Society Logging on to Cyber Society: Ctrl A Cyber Civilisations ( Semester 1 only) Logging on to Cyber Society: Ctrl C Building Digitised Societies ( Semester 1 only) Logging on to Cyber Society: Ctrl V- Project ( Semester 1 only) Political Ideology Religious Ideology & Iconography The Cultural Dimension of Europe (Semester 1 only) Women & Society
46 46 47 48 48 49 50 50 51 52 53
Law, Politics & Administration 54 54 55 56
Contemporary European Politics Decision Making in the European Union European Public Affairs (Semester 1 only) European Public Policy (Semester 1 only)
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European Public Relations (Semester 1 only) East West Relations Global Development Policy Human Rights (Semester 1 only) IGO and INGOs- Facing the Challenges of a Globalised World (Semester 2 only) International (European) Law (Semester 1 only) International Humanitarian Law (Semester 1 only) International Relations Introduction to the European Union (Semester 2 only) Media & Politics I Media & Politics II Public International Law The Legal Dimension of Europe The Political Dimension of Europe (Semester 1 only)
58 59 59 60 61 62 63 64 64 65 66 67 67 68
Modern Foreign Languages Department 69 69 70
Dutch for Second-Language Learners Modern Foreign Language Courses Language Partner Programme Projects
72
Project “Europe 21” Unit Programmes
73
Unit programmes
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INFORMATION ABOUT ESCM, THE HAGUE UNIVERSITY & THE NETHERLANDS INTRODUCTION The vast majority of institutions of higher education in The Netherlands are state-funded. They fall into two categories. There are the 13 traditional ‘research’ universities, and there are 50 hogescholen, whose emphasis is on a more vocational approach. These vocational universities adopt a practical approach and explicitly set out to train students for specific jobs or a range of jobs at an academic level. There are strong links between these universities and the world of work. A five/six-month traineeship is a compulsory part of the programme. Most study programmes at universities of applied sciences are four-year bachelor degree programmes, whereas bachelor degree programmes at the traditional universities normally take three years. In both cases graduates are awarded a bachelor degree. The Hague University is a university with a vocational approach. The Academy of European Studies & Communication Management was founded in 1990 and is the second largest programme within the university. ESCM is a multi-disciplinary and internationally orientated educational institute which aims to provide its students with qualifications enabling them to start a career in a wide range of jobs with international aspects. INTERNAL ORGANISATION OF ESCM The Hague University comprises 15 faculties, each with between 700-1400 students. The Academy of European Studies & Communication Management is one of these faculties. It has more than 1100 students and 127 staff and is the second biggest bachelor’s degree programme within The Hague University. We are run by a faculty director. The degree programmes offered by the faculty are run by three course directors, each assisted by a programme assistant. The faculty director and the course directors form the management team. With over 100 exchange partners around the world, ESCM has compiled a team of dedicated and enthusiastic people to run its international affairs. We have a core organisational team and a number of so-called ‘Country Tutors’ who are on hand to assist our guest students settle into life in The Netherlands. The Hague University also has a central International Office who receive application forms from potential guest students and help with visas, residency and accommodation matters; more information on them can be found in a separate guide for International Students published by the International Office of The Hague University. WHO’S WHO IN INTERNATIONALISATION 2012-2013
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Name
Tasks
Rajash Rawal Head of Internationalisation
•
general responsibility for international development and administration;
•
all general academic and social matters concerning guest students
•
responsible for information, selection and placing abroad of ESCM students
•
responsible for administrative matters of guest students
Tel: +31 70 445 86 94 Email:
[email protected] Eveke de Louw International Student Co-ordinator Tel: +31 70 445 86 56 Email:
[email protected] Geoffrey Lord Study Abroad Co-ordinator Tel: +31 70 445 86 91 Email:
[email protected] Wanda Faber Assisstant of Internationalisation Tel: +31 70 445 86 56 Email:
[email protected] COUNTRY TUTORS Our Country Tutors are responsible for day-to-day contacts with partner institutions, contact persons for guest students for academic and social support. Country Tutor
Country
Ms. H. Bitton
[email protected]
+ 31 70… 4458565
Ms. C. Bulnes Sánchez
[email protected]
4458678
Spain, Latin America
Ms. E. van Driesum
[email protected]
4458697
Italy
Ms. A. Garabal
[email protected]
4458643
Spain
Mr. P.D Le Coq
[email protected]
4458550
Australia, Asia
Mr. G. Lord
[email protected]
4458691
U.S.A. & Canada
Ms. E. De Louw
[email protected]
4458656
U.K. & Ireland
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Sweden, Norway
Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
Ms. D. Meijman
[email protected]
4458664
Russia
Mr. M. van Munster
[email protected]
4458695
Flanders , Portugal, South Africa
Mr. P. Nixon
[email protected]
4458671
Finland, Estonia, Denmark
Ms. M. Pau
[email protected]
4458472
Central Europe
Mr. R. Rawal
[email protected]
4458694
USAC, free movers
Ms. O. Reure
[email protected]
4458658
France
Mr. F. Termes Ms. F. van Zon
[email protected] [email protected]
4458667 4458657
Germany, Austria, Switzerland France, Wallonia, Morocco
4458600
Turkey, Greece
Ms. U. Planken
Yugruk-
[email protected]
STUDENT ACTIVITIES Aside from the academic programme, the Academy of European Studies & Communication Management also has a number of student-run bodies who help in the organisation and running of the faculty. Their purpose is to organise extra-curricular activities and to help promote the international atmosphere within the campus. These student bodies also take part in ‘academic conversation’ with the management to ensure the students’ voice is heard. The bodies include: HEBOS HEBOS is the largest student union organisation at the Academy of European Studies & Communication Management. It caters for all student activities. The executive committee is elected annually in July. Its most important aim is to stimulate friendship and understanding between its members. It also aims to establish good relationships with other student bodies within The Hague University. HEBOS tries to reach these aims by organising all kinds of social and cultural events, including sports activities. Students pay a small contribution fee. Membership is open to European Studies students only. Their club, ‘The Pub’, is situated close to the University complex. ESCM student council The student council consists of an executive committee that regularly meets with student representatives on the one hand and with the Management Team on the other. Some of the board members also have a seat in the faculty commission. The council is there to listen to complaints from students about matters relating to ESCM and to make its own contribution towards improving the situation for students. One or two members of the student council take part in the Educational Committee.
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Sports Committee The Hague University organises a large number of sports activities. Students can take part in these on the basis of a small contribution. P.R.- Committee A large proportion of P.R. activities for the Academy of European Studies & Communication Management is carried out by students. They visit secondary schools to give information about the European Studies programme and help to develop P.R policy. The P.R. - Committee acts under the supervision of the Head of Organisation and Student Affairs. STUDENT COUNSELLING & SUPERVISION The Academy of European Studies & Communication Management has a counselling system in place to help students facing problems that may affect their study results. Our Guest Students are also encouraged to speak to their Country Tutor (see above) and/or the International Student Co-ordinator in order to alleviate their problems. The Hague University has a central student counsellor, who is independent of the Academy of European Studies & Communication Management. He advises students on all kinds of matters ranging from study grants and housing, to other programmes of study inside and outside The Hague University. He can also help students with any appeals against decisions judged to be unfair or incorrect. The central student counsellor may also be approached when students have more personal problems affecting their studies, but in this case they can also choose to go to their Country Tutor or the International Student Coordinator. They are there to listen to students and help them as best they can. Any conversations with the central student counsellor or the faculty staff are strictly confidential. Students may be referred to expert agencies outside the university. The Hague University also has a student psychologist. The problems students see themselves confronted with are very diverse. Sometimes they lose the motivation to continue their studies or they suffer from a fear of failure; sometimes very serious things occur, such as psychiatric disorders. The psychologist provides short term care.
RULES REGARDING ATTENDANCE In the case of a number of modules the final result is partly dependent on a student’s active contribution during classes. In such cases of compulsory attendance (at least ten out of twelve or a comparable number of classes to allow for unforeseen illness or absence) this is clearly stated in the module book. If a student fails to attend the minimum number of times he is not awarded any credits for the module. Students are expected to be on time for classes. If a student comes to class late, the lecturer concerned may refuse him/her entry. RULES REGARDING SOURCE REFERENCING During your studies at the Academy for European Studies and Communication Management you are expected to use the documentation style of the American Psychological Association (APA). These rules,
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known as APA style, are laid down in a student manual, which is published on the university student portal. All essays and assignments should have in-text references and a separate reference list. An essay and/or assignment without correct referencing will not be marked and will be referred to the ESCM examination board. COMMUNICATION & FACILITIES The Academy of European Studies & Communication Management can be reached through the general reception desk at: Telephone Fax E-mail
+31 70 445 86 00 +31 70 445 86 25
[email protected]
HOW STUDENTS CAN CONTACT LECTURERS If students wish to contact staff outside class hours or want to hand in an essay or paper, there are the following rules: • • •
Handing in essays is normally via reception and through staff pigeonholes outside reception hours. Staff have certain office hours reserved to see students. During term-time students can go and see staff then. In weeks in which there is no teaching they can make appointments through reception, directly with the lecturer they wish to speak to or via e-mail. Members of staff can be asked short questions through e-mail. Students can normally expect to get an answer to e-mail questions within 3 working days.
Office hours for teachers are on Monday from 11.30 – 12.30 hrs unless announced different by teachers individually.* *) Changes in these office hours may occur due to possible changes of class hours. HOW STAFF CONTACT STUDENTS If ESCM or a member of staff wishes to contact a student, the following methods are used: • • • •
Through the Guest Student pigeonholes on the third floor of the Oval building. Through e-mail. All European Studies students have their own e-mail address. The Digital Learning environment “BlackBoard” is also commonly used. Through study-related announcements published on the university portal (http://portal.hhs.nl/). If necessary for reasons of confidentiality, the Academy of European Studies & Communication Management will try to contact a student through other methods, for instance by phone or by post. For that reason it is absolutely necessary that ESCM has up-to-date information about a student’s address and phone number. Should any changes occur in the course of the academic year, please tell the International Office.
ESCM COMPUTER FACILITIES There are 7 rooms containing computers used for classes and student purposes, all on the third floor.
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• • • • • • •
room OV. 3.39 room OV. 3.41 room OV. 3.43 room OV. 3.67 room OV. 3.69 room OV. 3.71 room OV. 3.73
22 computers 20 computers 22 computers 16 computers 16 computers 16 computers 16 computers
Outside the periods during which classes take place, these computer rooms may be used by ESCM students for homework assignments related to ICT or other subjects. For this purpose computers must be booked through the helpdesk. The opening hours of the rooms are clearly indicated on the door of each room. Everyone using the computer rooms must abide by the following rules: • •
• •
• •
Eating or drinking in the computer rooms is not allowed. Prints have to be paid for. This is done through a system which automatically takes the money for each page printed out of a personal account. This account has to be activated in advance through the ICT-service desk (room SL 2.58). Each print command must be given only once. If the printer does not produce the prints, the help desk must be warned. If there is no help desk assistant on duty, a note may be left behind, stating name and student ID number. The prints can then be collected at a later time. Everyone who has worked in one of the computer rooms is obliged to log off correctly and to switch off the computer before leaving the room. Students who wish to complete an assignment on a computer are strongly advised not to wait until the very last moment; the number of computers is limited. Guest Students will receive their personal username, password and temporary e-mail address during the introduction week. These will give the students random access to all public computers (including free internet access) within the University premises during the daily opening hours.
THE LIBRARY, A MULTIMEDIA LEARNING CENTRE The library has a large collection of books, nearly 900 magazines, Dutch and foreign newspapers and a large collection of graduation essays. Because of its digital catalogue and excellent electronic sources of information, the library provides excellent facilities to students and staff. It is open to students registered at The Hague University and to members of staff. Opening hours: • Monday to Thursday • Friday
09.00 am – 09.00 pm 09.00 am – 06.00 pm
During the holiday periods opening hours may be different. Most of the books, graduation essays and videotapes are available for borrowing. Magazines are not, but there are facilities for copying magazine articles. There is a limit to the number of items that can be borrowed the following items are allowed simultaneously: • • •
5 books 5 dissertations 5 videotapes
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•
audiocassettes
The maximum number of items is 10. The lending period is three weeks for books and graduation essays and one week for audiovisual items. If an item has not been reserved by another library user, an extension of the lending period is possible, even by phone: number +31 70 445 7882. The lending period can be extended no more than 5 times. Should the lending period be exceeded, there is a fine per item per day. The borrowing of any items is only possible on presentation of a valid ID-card/ borrower’s pass. In addition to general The Hague University rules, the following rules apply to the library: • • • • •
eating and/or drinking are not allowed; using sound equipment or mobile phones is not allowed; litter is to be deposited in the litter bins provided; silence is to be kept at all times in designated zones of silence; the use of the lift is reserved to members of staff and to handicapped people, after obtaining permission from the staff member on duty.
For more information or for the catalogue, please consult: http://www.thehagueuniversity.com/about-us/our-facilities/library CATERING Food and beverages may be obtained from the central restaurant and from the five canteens, the sports bar, the FD-bar and from vending machines. In all cases payment is through chipcards. The central restaurant (OV 0.68) has the largest selection of items. The central restaurant also has halal products. The meals must not be taken out of the central restaurant. It is open during term-time from 8am to 9pm. During the holiday periods the opening hours are: 11am-3pm. ESCM students will usually use the canteen on the second floor of the Ovaal. This canteen is open daily from 10am-3pm. ‘Dok 75’ is a restaurant run by the Department of Facility Management. This restaurant (Strip 0.02), is open during term-time from 10.00 am - 5.00 pm. The kitchen is open for lunch from 11.30 am - 2.00 pm. It is where catering students are trained and gather hands-on experience. CHIPKNIP An electronic purse system has been introduced at The Hague University for buying things like food and drinks at the canteen and making copies on the copy machines. It means that all our regular students and staff will use their Dutch bankcard containing a “CHIPKNIP”. With this Chipknip they are able to add money on their card and buy all kinds of available items (such as food, drinks, candies, copies, readers) at The Hague University. This Chipknip is not available on bankcards from outside the Netherlands. The Hague University therefore supplies exchange students with a special student chip card. To add money on this card, you will need to have a bankcard with the MAESTRO logo. Make sure that your bankcard has the MAESTRO logo, before you arrive in the Netherlands. If you cannot get a bankcard including MAESTRO logo, pre-paid “Chipknips” of € 20 are sold at GWK offices (= Grens Wissel Kantoor) at Hollands Spoor Station, Den Haag Centraal (station), Delft Station.
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Naturally it is more expensive than having a bankcard with Maestro logo but at least it will be less difficult than having to make an arrangement with one of your fellow-students. MEDICAL CARE In case of illness, students can contact a General Practitioner; by consulting www.independer.nl/health, they can find the nearest GP.
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INFORMATION ABOUT
ACADEMIC PROGRAMME
THE
The European Studies programme awards a Bachelors degree in European Studies and trains students to become specialists in European matters. It is offered in 3 formats – a 4-year programme that is offered in a mixture of Dutch and English, a 4-year programme taught entirely in English and a more intensive 3-year programme taught entirely in English. Through the curriculum provided as the ‘Major’ in the studies students will acquire the key skills and competencies needed as a future European professional in multicultural organisations in either the public or the private sector. Students are provided with a thorough knowledge in the field of European Studies, advanced skills in intercultural communication and general management skills. Elements of general communication studies have also been incorporated into the curriculum as communication plays a vital role in both private and public organisations. Alongside this European Studies students typically study 2/3 foreign languages (of which English is always one). TIMETABLES, EXAM DATES & YEAR CALENDAR There are four terms and timetables will differ from term to term. Class hours are the following: 1. 2.
08.45 am – 09.30 am 09.35 am – 10.20 am
3. 4.
10.30 am –11.15 am 11.20 am – 12.05 pm
5.
12.15 pm – 13.00 pm
6. 7.
13.00 pm – 13.45 pm 13.50 pm – 14.35 pm
8. 9. 10.
14.45pm – 15.30 pm 15.35 pm – 16.20 pm 16.30 pm – 17.15 pm
In weeks with less than five working days the timetable is adjusted so that as many classes as possible can take place.
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CHANGES TO THE ACADEMIC CALENDAR It is emphasised that when planning their holidays students must stick to the official holiday periods. It is sometimes necessary for the Academy of European Studies & Communication Management to change dates and schedule exams or lectures on dates originally planned as lecture-free or exam-free days. However, no changes will be made to the official holiday periods. EXAM DATES At the start of the year the exam schedule including dates and times is published, so that students can plan ahead. They can count on exams taking place in the exam periods in which they have been scheduled, but exams may be moved to other days and other times. When this happens, it is to accommodate certain groups of students for whom the original schedule poses serious problems. Students will be informed of any changes through announcements on the student intranet at http://portal.hhs.nl/. A noticeboard outside reception is also used in case of last- minute changes and should be checked every day. YEAR CALENDAR 2012-2013 The academic year is divided into two semesters. Each semester is divided into two terms of some 9-10 weeks. In each term there are six weeks of lectures and students sit examinations at the end of each term. Resits of one term take place after the next term, except for term 4 where resits are offered in August. The latest list of dates for the academic year can be consulted on http://portal.hhs.nl/portal The provisional list of holiday dates is as follows: 29 Aug 24 Dec–4 Jan 7-11 Jan 14-18 Jan 21 Jan 25 Feb – 1 Mar 30 Apr 29 Apr-3 May 21 June
Start Introduction Period Semester 1 Christmas Break Exams Semester 1 Re-sit Exams Start Introduction Period Semester 2 Spring Break Queen’s Day May Break End of Exams Semester 2
Within the above calendar, the exact semester dates will be determined. Both st nd the 1 and 2 Semesters are opened by a week-long orientation period for Guest Students, thus students should be aware that they are required to be in The Hague one week before classes start.
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NUMBER OF MODULES & CREDIT POINTS Nearly all our modules carry a study-load of 60 hours. This includes preparation for classes, attending classes, self-study, sitting the exam or writing a paper. Most of the subjects listed in this brochure are worth 3 to 5 ECTS (European Credit Transfer System). We consider a full semester programme to be from 27 to 30 ECTS points. ‘Introduction to Dutch Culture and Society’ is compulsory. Students who stay a whole year only have to follow this subject in the first semester. Most courses have around 10 contact hours. For Italian students this is far less than the hours usually studied per course, for Scandinavians it is reasonably similar. Some students feel that they do not have enough time to complete the content of each module, so be prepared to adapt your study habits to the new system. Group work may also be unusual practice to students, but many agree that this provides a great opportunity to work with other students. Class size may vary quite a bit from smaller seminar-sized groups to large lecture audiences. Most modules run for 6 weeks with 1 class per week although some are 12-week modules. Missing classes can become hazardous to your grades, since for most modules, missing a week is equal to 1/6 of a module. Please also note that classes have restrictions on student numbers. Hence registration is very important; if you fail to register, you will lose your place on the course. Some modules run for the whole semester, if you start a module in term 1 (3) you are expected to complete it in term 2 (4). It is possible that you may not be able to follow one or more of the subjects that you chose for reasons such as timetable-clashes, limited class sizes, a subject not being offered due to insufficient demand etc. COURSE MATERIAL The Academy of European Studies & Communication Management itself publishes module books and readers for most subjects on its electronic learning environment called ‘Blackboard’. For some modules students need to by printed readers that can be bought on campus (4th floor of the Ovaal, room 4.46). These are supplementary to the required textbooks and contain suggested and extra readings, course work, essay titles, assignment information etc. You will receive a list of the books used for each course in your information package upon arrival. Many modules have a required textbook. Textbooks can be expensive and there are very limited numbers of copies in the library (there is always a copy to be consulted and which cannot be lent out). It is sometimes possible to buy a second-hand copy of the textbook from a student who has already taken the module. Ultimately, you may have to buy the brand new textbook. This being the case, then you should order the book as soon as you know what your subject choice will be, particularly for subjects offered in the first half of the semester.
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THE ACADEMIC PROGRAMME Other courses may still be added for the academic year 2012-2013 and some may be dropped after the publication of this guide. The Academy of European Studies & Communication Management cannot guarantee that where a course is oversubscribed students will be offered a place on it.
COMPULSORY MODULE
Introduction to Dutch Culture & Society Credits
2 ECTS Points
Entry Requirements
This course is compulsory
Aims and Objectives
The students will be familiarised with Dutch history, art, media, political system and economy. Moreover, students will acquire a basic knowledge of the Dutch people and Dutch culture
Method
Guest seminars, with an opportunity for class discussion, organised field trips, discussion sessions with Dutch students, individual and group assignments
Course Material
Module book available online
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BUSINESS MANAGEMENT
Cost Accounting Credits Entry Requirements
5 ECTS None This course is for semester 1 only!
Method
Lectures and workshops
Assessment
Exam
Course Material
Boer de P., Brouwers R., Koetzier W. Basics of Financial Management, nd Groningen: Noordhoff, 2 edition, 2011, ISBN: 978-90-01-80291-2.
Course Outline
This module is designed to provide students with an overview of one of the two main branches of accounting that managers deal with, i.e. Financial Accounting, and Cost Accounting. Cost Accounting is for internal use by managers and is used as a tool in planning and control and is used internally within the business.
European Business and Economic Competitiveness Credits
4 ECTS
Entry Requirements
None; This course is for semester 1 only!
Method
Lectures
Assessment
Exam
Course Material
Somers, F.J.L. (ed.), European Business Environment, Groningen: st Noordhoff, 1 edition, 2010, ISBN:978-90-0176891-1
Course Outline
This module studies the competitiveness of European companies in a global perspective. Topics to be dealt with include: • Globalisation and regionalisation and their impact on
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
• • •
economies The impact of international business on economies The nature and determinants of economic competitiveness Productivity, innovation and performance of European companies
Financial Accounting Credits
5 ECTS points
Entry Requirements
None; This course is for semester 1 only!
Method
Lectures and workshops
Assessment
Exam
Course Material
Boer de P., Brouwers R., Koetzier W. Basics of Financial Management, Groningen: Noordhoff, 2nd edition, 2011, ISBN: 978-90-01-80291-2.
Course Outline
This module is designed to provide students with an overview of one of the two main branches of accounting that managers deal with, i.e. Financial Accounting, and Cost Accounting. Financial Accounting deals with the provision of financial information to external users indicating the company’s performance and status in the previous period.
Financial Planning Credits
4 ECTS
Entry Requirements Method
None; please note this is a 1 -year module and should only be chosen by students who do not have a background in this field. This course is for semester 2 only! Lectures and workshops
Assessment
Exam
Course Material
Reader “Cash or Crash: Financial Management”; can be purchased at the reader shop.
Course Outline
The course objectives are: • To draw and manage a budget for e.g. a communication plan or a promotional campaign; • To draw an income statement and a balance sheet; • To understand the differences between expenditures and costs, receipts and revenues; draw a cash flow statement;
st
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
• •
To know what it takes to earn back expenses; to determine the break even analysis and the safety margin; To be able to derive the return on investment (ROI); dealing with financial leverage and the influence on ROI.
Foundations of Marketing Credits
4 ECTS
Entry Requirements
None; please note these are 1 -year modules and should only be chosen by students who do not have a background in this field. This course is for semester 2 only!
Method
Lectures
Assessment
Each module has a multiple choice exam. Part A covers chapters 1 through 6 of the book. Part B covers chapters 7 through 14.
Course Material
Armstrong G. & P. Kotler, Marketing: An introduction, New York: th Pearson / Prentice Hall, 9 or more recent edition.
Course Outline
The course objectives are: • To prepare students for a career as manager in a private or public organisation; • To inform students about the importance of marketing as a field of study for a profession in an international context; • To develop awareness that marketing fundamentals are an essential need to take advantage of the opportunities that globalisation offers.
st
International Marketing Credits
3 ECTS
Entry Requirements
Basic marketing
Method
Lectures/seminar
Assessment
Exam
Course Material
Published online on Blackboard
Course Outline
This course aims to teach students the basics of international
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
marketing. The domain of marketing is defined and analysed. In this context a number of fundamental questions are asked, such as: what exactly is marketing? How are marketing plans and strategies developed in trade and industry? Why is a marketing strategy influenced by external factors? The premise to is examine how companies seek to increase their potential through marketing internationally and adjusting their strategies to suit their potential market.
Introduction to Export Management Credits
6 ECTS
Entry Requirements
None
Method
Lectures
Assessment
Exam
Course Material
H.Veldman, Export Management: A European Perspective, Groningen: Noordhoff, 1st edition, 2010, ISBN: 978-90-01-70032-4.
Course Outline
To be successful in the export business, companies have to rely on the knowledge, expertise, insight and cooperation of everyone involved in the process. This module focuses on the integration of all aspects of the export business and the implementation of export strategies in the daily business practice. Students will learn: o Why a European entrepreneur needs to export o How to write an export plan
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
Introduction to Marketing Credits
3 ECTS
Entry Requirements
None; This course is for semester 1 only!
Method
Lectures and self-study
Assessment
Multiple-choice exam
Course Material
Armstrong G. & P. Kotler, Marketing: An introduction, New York: Pearson / Prentice Hall, 9th or more recent edition.
Course Outline
The course objectives are: o To prepare students for a career as manager in a private or public organisation; o To inform students about the importance of marketing as a field of study for a profession in an international context; o To develop awareness that marketing fundamentals are an essential need to take advantage of the opportunities that globalisation offers.
Management of Organisations in Europe Credits
2.5 ECTS
Entry Requirements
None; please note this is a 1 -year module and should only be chosen by students who do not have a background in this field. Best taken together with Marketing and Management Review. This course is for semester 2 only!
Method
Lectures
Assessment
multiple choice exam
Course Material
Ebert RJ & RW Griffin, Business Essentials, Pearson, 8 edition, 2011, ISBN: 978-0-13-802161-0
Course Outline
The module gives an introduction to the main elements of management theory. The principles of management apply to all kind of organisations. Although the focus is often on management in business enterprises, remember managers also work in charities, social organisations, educational institutions, government agencies etc. Remember, too, that managers bring to small organisations much the same kinds of skills – the ability to make decisions and respond to a variety of challenges – which they bring to large ones. Regardless of
st
th
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
the nature and size of an organisation, managers are among its most important resources. As a result, management is of importance to everyone who comes into contact with these kinds of organisation. This can be as a manager, but also as employee, customer, supplier, volunteer etc. The module deals with all kinds of management issues in organisations in Europe.
Marketing and Management Review Credits
2 ECTS (5 ECTS module available as well called European Business Management Review)
Entry Requirements
None; please note this is a 1 -year module and should only be chosen by students who do not have a background in this field. This module can only be taken together with Foundations of Marketing and Management of Organisations in Europe. This course is for semester 2 only!
Method
Seminars
Assessment
Essay
Course Material
None
Course Outline
Based on a number of questions students have to write a report of an international company. The purpose of this report is to gain insight into the management and organisational structure and the marketing activities of this company. The findings will be discussed in a series of 6 seminars. At the end of the term students hand in their Marketing and Management Review.
st
Marketing Planning & Strategic Management Credits
6 ECTS
Entry Requirements
None
Method
Lectures
Assessment
Exam
Course Material
Wood, Marketing Plan Handbook, 4th edition, Prentice Hall, ISBN: 978-01-38-02083-7 Johnson et al., Fundamentals of Strategy, Prentice Hall, ISBN: 978-0273-71310-4
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
Course Outline
It is important for a strategic marketing planning process to look at a company from the customer’s point of view by asking questions that have a long time horizon, such as: • What needs or problems cause customers to consider buying from our company? • What improvements in the customer’s personal or business life can we enable or make? • Which customer market segments are attracted to our company or products? • Which customer motivations or values lead people to decide to purchase our products? In class students will also consider issues such as what is strategy?; planning, control, and information management. Case studies are used in class.
Multicultural Consumer Behaviour Credits
5 ECTS
Entry Requirements
Basic marketing
Method
Lectures
Assessment
Exam
Course Material
Compulsory: Engel et al., Consumer Behavior, 10 ed., 2006 ISBN:-10:0324271972 or newer edition
Course Outline
Introduction to Consumer Behaviour Consumer Decision Making Individual Determinants of Consumer Behaviour Environmental Influences on Consumer Behaviour Influencing Consumer Behaviour
th
Strategic Export Marketing Plan Credits
3 ECTS
Entry Requirements
Students can follow this module only in combination with Introduction to Export Management..
Method
seminars
Assessment
Essay
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
Course Material
H.Veldman, Export Management: A European Perspective, Groningen: Noordhoff, 1st edition, 2010, ISBN: 978-90-01-70032-4
Course Outline
Based on the lecture materials of Introduction to Export Management and Marketing Planning & Strategic Management, students will put theory into practice and work on a project-based assignment in small groups resulting in an Export Policy Plan.
Strategic Management (incl. Simulation Game) Credits
5 ECTS
Entry Requirements
Can only be taken in combination with Financial Accounting & Cost Accounting. This course is for semester 1 only!
Method
Lectures and seminars
Assessment
Exam and simulation game
Course Material
Osterwalder & Pigneur, Business Model Generation, John Wiley & Sons, 1st ed., 2010. Students have to pay a fee of 25 euro to participate in the management game.
Course Outline
1.
Introducing strategy
2.
The strategic position
3.
Strategic choices
4.
Business model generation
The Economic Dimension of Europe (part A & B) Credits
2 ECTS (part A) 1 ECTS (part B)
Entry Requirements
None; please note these are 1 -year modules and should only be chosen by students who do not have a background in Business Studies. It is strongly recommended to take both modules.This course is for semester 1 only!
Method
Lectures (part A) and seminars (part B)
Assessment
Exam and case study
st
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
th
Course Material
Ebert RJ & RW Griffin, Business Essentials, Pearson, 8 edition, 2011, ISBN: 978-0-13-802161-0 Reader ‘The Economic Dimension of Europe’
Course Outline
The main themes to be explored in the module are: Key facts and figures about Europe The economy of the EU The EU trade policy The business system and business environments The global context of business Entrepreneurship and new ventures
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
COMMUNICATION MANAGEMENT
Branding Credits
4 ECTS
Entry Requirements
This course is for semester 1 only! No entry requirements
Method
Lectures
Assessment
Multiple choice exam + two assignments
Course Material
What is branding? Matthew Healey, RotoVision SA 2010, ISBN 978-288893-135-5
Course Outline
Branding is the basis of marketing communication, in which marketing communications is seen as a set of tools to bring brands to life in the mind of consumers and stakeholders. Brands and the practice of branding are relevant in both consumer marketing and in corporate marketing, for both profit- and non-profit organisations. This module, gives the necessary foundation in branding theory and is also a practical introduction to brand development process. This includes the importance of research to develop insights into consumer behaviour, the development of a brand concept in line with a consumer insight, and the development of a brand name, logo, slogan and communication materials that communicate the brand to its target audience.
Business & Consulting Skills Credits
3 ECTS
Entry Requirements
This course is for semester 1 only! Only suitable for students who are preparing for a work placement after their exchange programme.
Method
Lectures & workshops
Assessment
Portfolio assignments
Course Material
Bernstein, A.J (2009). Am I The Only Sane One Working Here? NY:
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
McGraw-Hill. ISBN: 978-0-07-160872-5 Course Outline
This course aims to provide students with key skills and insights into the business environment so that they are well-equipped to deal with the challenges they might come across during an internship. The main aims of this module are for students to: • Prepare for their internship. What is it like to work in a ‘real world’ setting?” • Develop an understanding of their own character traits; how these influence their reactions and interactions in the work environment and how they might have to adapt to ultimately work most effectively in their internship. • Develop skills to deal with co-workers, bosses, clients, and suppliers effectively • Gain an understanding of the value delivery process and how they can add value to their internship. • Describe the development and explain the importance of corporate culture • Gain understanding of how to offer credible and useful advice
Change Management Credits
4 ECTS points
Entry Requirements
No entry requirements
Method
Lectures
Assessment
Written exam: 100%
Course Material
“The Fifth Discipline – the Art & Practice of the Learning Organisation “ by Peter M. Senge, Random House Business Books, (2006 edition) ISBN 97 81 905211203
Course Outline
• •
•
To understand the importance and inevitability of change as it affects individuals and organisations To create awareness about the process of change and about the different schools of thought on how to manage such change processes within organisations To develop knowledge and skills for the communication of change both internally and externally
Cross Cultural Management Credits
3 ECTS points
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
Entry Requirements
This course is for semester 1 only! No entry requirements
Method
Lectures & assignments
Assessment
- Pass/Fail Assessment for the interview assignment & presentation - A written exam (mc and open questions).
Course Material
Compulsory Literature: Adler, N (2002) International dimensions of Organizational Behavior. th 4 edition, Cincinnati: South Western-Thomson Learning. ISBN: 0324057865
Course Outline
Cross-Cultural Management is an interdisciplinary human resources field which aims to improve communication, management and interaction of people from different cultures. Through the increased globalisation of the economy, cross-border ventures, global relocations and the increased use of e-commerce, many businesses are finding that managing cultural differences can be a key factor in obtaining their objectives. Cross-Cultural Management is a competency-driven module. In order to successfully complete this module/course, the following competencies will be developed and used: a. Competency 1: Management Skills b. Competency 2: Cross-Cultural Communication c. Competency 3: Networking d. Competency 4: Concept Developing It also deals with several key competencies the student will need when working with/in different cultures. The student will be introduced to the concepts of Hofstede and Adler, which will give the student better insight into the following topics: a. What is culture? b. How do cultures differ? c. How do cultural differences affect organizations? d. Communicating across cultures e. Negotiating Globally
Events Organisation Credits
3 ECTS
Entry Requirements
None
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
Method
This course will use two basic methods • Lectures • Group work sessions
Assessment
Evaluation will be based on: • Assignment (40% of final result) • Assignment (40 % of final result) • Pitch (20% of final result)
Course Material
Articles provided by lecturer
Course Outline
The main aim of this course is combining marketing theory, theory about branding and practical knowledge. This course is designed to help students acquire both practical and theoretical knowledge about the field of events organization. The event manager is there to ensure the smooth running of the event, to minimize risks and to succeed in providing the audience with a unique experience. This way the future communication professional will be able to use a (business) event as an effective marketing tool and how to implement it in a communication strategy.
Global Economic Dimensions Credits
3 ECTS
Entry Requirements
None; This course is for semester 2 only!
Method
Lectures
Assessment
Exam with MC and open questions (Individual exam) 100%
Course Material
Compulsory: Griffin, R.W., Ebert, R.J. (2009). Business Essentials (7th edition). New Jersey: Pearson Prentice Hall. ISBN: 978-0-13-6073383
Course Outline
The main aims of this course are for students to: • Understand the economic systems around the world • Understand the global context of business • Understand the environments of business • Understand entrepreneurship and business ownership • Understand how to conduct business ethically responsibly
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
and
Intercultural Communication Credits
4 ECTS
Entry Requirements
None; This course is for semester 1 only!
Method
This course will use three basic methods • lectures • interactive teaching • in-class exercise
Assessment
Evaluation will be based on: • audiovisual assignment: 50% • final exam: 50%
Course Material
James W. Neuliep, Intercultural Communications: A contextual th approach, 4 edn., Sage Publications Inc., ISBN:9781412967709
Course Outline
This module deals with communication from an intercultural point of view. Students will be introduced to the major concepts used in the study of Intercultural Communication, in order to: o achieve a basic understanding of the cultural factors that affect the process of interpersonal communication; o examine some of the difficulties that may arise during intercultural encounters; o suggest a new understanding of similarities as well as differences across cultures; o analyse some relevant issues concerning the increasing multiculturalism in European societies
Integrated Marketing Communication Credits
4 ECTS points
Entry Requirements
This course is for semester 1 only! No entry requirements
Method
Lectures
Assessment
1 Multiple Choice Exam Based on the Literature
Course Material
To be announced
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
Course Outline
1. 2. 3. 4. 5. 6.
To understand what integrated marketing communications (IMC) means. To understand the role of the brand in IMC To understand the goals and objectives of IMC campaigns To understand the key steps in IMC planning To be able to identify and apply appropriate models for IMC planning To be able to evaluate the available communications tools and determine their suitability for achieving the campaign objectives
Introduction to Communication Credits
4 ECTS points
Entry Requirements
No entry requirements; please note that this is a first-year course and is not suitable for students with a Communications Studies background.
Method
Lectures
Assessment
Multiple choice exam + two assignments
Course Material
Compulsory: Windahl, S., Signitzer, B. & Olson, J.T. (2009): Using communication theory: an introduction to planned communication. London: Sage. ISBN 978-1-4129-4839-5
Course Outline
The lectures aim at making students recognise the power of communication to shape perception and behaviour of consumers and other groups in society, such as employees or shareholders. Basic models and theories of communication are clarified as a basis for understanding how communication works, and how it can be used strategically as a management tool. Throughout the course many examples are used so that students are helped to recognise communication issues in the world around us, in mass media, in the public environment and in interactions between people and organizations. The examples are demonstrations of the different professional areas in communication management.
Introduction to Corporate Communication Credits
4 ECTS points
Entry Requirements
This course is for semester 1 only! No entry requirements
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
Method
Lectures
Assessment
Two course assignments and a multiple questions choice exam, based on the book and lectures
Course Material
Herle, M & Rustema, C. (2011). Corporate Communication Worldwide: An Introduction (second edition). Groningen/Houten: Wolters Noordhoff. ISBN 978-90-01-80244-8
Course Outline
1. 2. 3. 4. 5.
To appreciate the importance of reputation management in organizational policy To be sensitive of organizational communication in an international environment. To understand the professional role of Communication Managers and the tools at their disposal To understand how place branding works in theory and practice To understand the integration of various areas of communication management
Introduction to Internal Communication Credits
4 ECTS points
Entry Requirement
None
Methods
Lectures and consultancy for theory and practice
Course Material
Integrated Communication, Vos and Schoemaker, 2005 Setting up a strategic Communication plan, (Vos et al., 2003) Articles from Blackboard
Assessment
The result of the module is based on a written Strategic Internal Communication Plan.
Course Outline
External and internal communication are inextricably linked. Companies and organisations are increasingly aware of the importance of systematic attention for internal communication. Organisations have to renew themselves constantly if they are to survive in a changing economic and social environment. One of the tasks of a communication expert is to reinforce parallel communication, that is to say: a flow of information which reaches all employees without exception. Furthermore their task is to advise the organisation’s management and to give support in supervising processes of change. Improvement of a company’s image usually
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
requires improvement of identity and therefore processes of change in the organisation. During the series of lectures students will acquire an insight into the way internal communication operates. Work is also done on a communication plan dealing with a project in internal communication.
Marketing Communication Credits
3 ECTS points
Entry Requirement
Pref. Introduction to Communication and Introduction to Marketing; please note that this course cannot be taken in combination with Integrated Marketing Communication!
Method
During lectures a theoretical framework is supplied with recent and current examples. The students analyse a case, a project in marketing communications concerning the introduction of a new product or service.
Course Material
Smith, P.R. & Taylor,J. , Marketing Communications: An Integrated Approach Kogan Page, London, 2004
Assessment
The students will be assessed on the basis of practical assignments.
Course Outline
Marketing Communication is an important tool for the management of an organisation. This course focuses on the role of marketing communication in supporting marketing management. An integrated approach is necessary in order to achieve maximum results. The relation to corporate communication policy has to be taken into account as well. In this course we will discuss how to plan marketing communication activities, determine the best mix, brief and work with agencies and understand buyer behaviour. We will look at different communication activities, such as advertising, sales promotion, packaging, direct mail etc. Upon completion of the course students understand the basic principles of integrated marketing communications; are aware of the role of communication in marketing and brand development; can analyse activities in the field of marketing communications and media planning.
Main Assignment = 75% Presentation/Pitching = 25%
Media Theory Credits
3 ECTS points
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
Entry Requirements
Students are expected to have completed ‘Introduction to Communication’ & ‘Corporate Communication’. This course is for semester 2 only!
Method
Lectures (6 x 90 minutes per week) Part 1 : Lectures Part 2 : Student presentations In-class presentation (30%) Written, end-of-term exam (70%)
Assessment Course Material
To be announced
Course Outline
The focus of this module is on important trends in international media and communication in a global context. Apart from the historical and technological background, we will examine the social, economic and political aspects of the profound changes that are taking place in today’s media landscape. This module is an introductory course on the media landscape and will look into the following topics: o History of the media and media research o Comparison of media o Interactive media o Theories of Mass communication
Media in Contemporary Society Credits
5 ECTS
Entry Requirements
None
Method
Lectures, discussions, and presentations
Assessment
Two in-course assignments and a final exam
Course Material
Course module book, material on Blackboard and audio/visual materials used in class In this course students will gain an understanding of the political, economic, and social aspects of mass media in contemporary society, with a particular emphasis on broadcast media in a European context
Course Outline
They will develop a critically informed view of the history and development of key topics such as; public service broadcasting, media ownership, internationalisation, European Broadcast policy and the influence of technological developments.
Public Communication 38
Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
Credits
5 ECTS points
Entry Requirements
You need an basic understanding of Communication Studies and Corporate Communication; This course is for semester 1 only!
Method
Lectures and workshops
Assessment
Written exam (50%) and project assignment (50%)
Course Material
To be announced
Course Outline
1. To appreciate the importance and relevance of the political and historical context for any given Government Communication Service 2. To understand how Government Communication develops and is organised in such a context 3. To be aware and understand the functions of Government Communication and the related tools and practical skills 4. To relate the sample theory and experience from the Dutch model back to another context: another country or intra-governmental organisation.
Sustainability in Business Credits
15 ECTS points Part 1: introduction to Sustainability and cases studies (week 1-5) – 9 ECTS Part 2: communicating with stakeholders; writing a Sustainability Report for a real organisation (week 6-9) – 6 ECTS
Entry Requirements
Note: since places are very limited for this module, pre-registration is not possible; more information will follow in the introduction period. This course is for semester 1 only!
Method
Lectures , guest speakers & project assignments
Assessment
- Attendance: minimum of 80% - One individual written exam (part I) - Group assignment: Sustainability Report (part II)
Course Material
Compulsory Literature: Laszlo, C. (2008). Sustainable Value: How the World's Leading Companies Are Doing Well by Doing Good. Stanford: Greenleaf Publishing. 208 p. Savitz, A. and Weber, K. (2006). The Triple Bottom Line - How Today’s Best-Run Companies Are Achieving Economic, Social, And Environmental Success – And How You Can Too. San Francisco: Jossey-
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
Bass.320 p. Recommended literature: Hamschmidt, J. (2007). Case Studies in Sustainability Management and Strategy. Sheffield: Greenleaf Publishing. 360 p. Course Outline
The programme Sustainability in Business introduces students to a topic that increasingly can be found on the strategic agenda of leading businesses across the globe. It starts with a broader introduction of sustainability and the challenges we face as global society. Subsequently it shows students through various case studies how a growing group of leading multinationals interacts and communicates with their stakeholders, not only taking responsibility to address these challenges but in many cases turning them into value creating opportunities.
Working with Diversity Credits
3
Entry Requirements
This course is for semester 1 only! Only suitable for students who are preparing for a work placement after their exchange programme Students are also expected to be familiar with: Intercultural Communication, Cross Cultural Communication, personal leadership, monitoring, and research skills.
Method
Interactive workshops
Assessment
Continuous assessment portfolio & a product-related assignment
Course Material
To be announced
Course Outline
This course focuses on Internship pre-departure preparation; it aims to prepare students for (inter)cultural aspects of living and working abroad. The following two tiers form the contents of the course: 1) Diversity and intercultural communication at the workplace. 2) Cultural adaptation and personal leadership skills Course objectives are: 1.
To make students aware of the trends and key issues of the host country where they will carry out their internship.
2.
To stimulate research in the different contexts where students will operate (national, local, organisational, social, personal).
3.
To prepare students for their adaptation process through
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
envisioning, pre-departure research and peer-to-peer interaction. 4.
To activate & integrate their acquired knowledge in the following areas: personal leadership, intercultural communication, monitoring environments, cross-cultural management & organisational communication.
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
CULTURE & SOCIETY DEPARTMENT
American Studies Credits
5 ECTS
Entry Requirements
Students should have a basic knowledge of political and cultural studies; This course is for semester 2 only!
Method
The course consists of 6 interactive, 90-minute lectures in which the weekly themes and reading will be discussed. Students are expected to study the material before coming to class in order to facilitate maximum participation in these discussions.
Assessment
Students will be assessed with a written exam consisting of open questions. To prepare for this exam, students, working in small groups, will prepare a study guide summarizing chapters of the textbook and defining key terms. • Study guide (pass/fail) • Written Exam (100%)
Course Material
Required Reading: The American Civilization: an Introduction, by David Mauk & John Oakland, Fifth Edition, Routledge. ISBN-10: 0415481627 / ISBN-13: 978-0415481625 Additional reading material may be published on Blackboard during the course.
Course Outline
In this course, students will develop their knowledge and insight about the United States of America, its history, politics and culture, as well as its relationship to Europe and its impact on world affairs. The US is the subject of a lot of strong opinions, both positive and negative, and often these opinions are based on subjective information and stereotyping. This course aims to assist students in coming to their own conclusions about the US based on acute information placed in the appropriate context. By the end of this course, students should have detailed knowledge of: • American Society and how it is structured (politics and government) • American culture (ideas and attitudes, norms and values, social and
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cultural developments throughout history) • The American People (the ethnic and cultural make-up of the country
Art & Globalisation Credits
5 ECTS
Entry Requirements
None
Method
Lectures & Workshops
Assessment
Essays & in-class assignments
Course Material
“But is it Art?” C. Freeland OXFORD ISBN 0-19-285367-8
Course Outline
The module gives an introduction to art in general, referring to art of all types, namely pictures, sculptures, movies and music. It involves an overview of art history, whilst the main focus is on the philosophy of art. Students will be encouraged to share their viewpoints on actual pieces of art, both historical and contemporary, as the module endeavours to answer the question ‘what is art?”
Cultural Theory & Popular Culture Credits
5 ECTS
Entry Requirements
None; This course is for semester 2 only!
Method
Lectures & class discussions
Assessment
A written exam and essay
Course Material
Cultural theory and popular culture, an introduction, John Storey, ISBN978-1-4058-7409-0
Course Outline
In this course students will: - Be introduced to major theoretical and methodological perspectives used in cultural studies and examine their use in understanding contemporary popular culture; - Explore how cultural material acquires meaning in everyday life and the role of culture in shaping individual identity and social relationships;
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
-
Apply the acquired insights and methodology in practical criticism.
Ideas Credits
5 ECTS
Entry Requirements
Can only be taken in combination with Political Ideology and Religious Ideology & Iconography
Method
Lectures and seminars
Assessment
Essay
Course Material
Goodwin, B. (2007) Using Political Ideas (5 ed.). John Wiley & Sons, Ltd: Chichester Part of the minor programme Ideas, Ideology, and Iconography in (European) Politics. This course will look at the ideas that, often based on together religion and political ideology, permeate historical and contemporary affairs. It will look at how all these factors come together in the political arena and influence societies. The course will, for example, analyze evolving ideas about democracy, power and authority, freedom and rights, citizenship, equality and social justice.
Course Outline
th
This module builds on the Political ideology and Religious Ideology courses and ties them together through case studies in which political ideas are connected to political and religious ideologies. In this way, it contributes to an even better understanding of cultural and political structures in political concepts.
Issues in the 21 s t -Century European Society Credits
3 ECTS
Entry Requirements
None
Method
Lectures and seminars; lectures are delivered as multi media manifestations
Assessment
In groups of two or three students create the following on an aspect of one of the issues discussed in class: a) a story board b) a 5-minute video
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c) subtitles for video Course Material
t.b.a.
Course Outline
The course will be a multi disciplinary one drawing on readings from diverse subject areas e.g. Cultural Studies, Politics, Economics, Cyberworlds, Psychology Gaming, Philosophy and others. It will, as society has done, move beyond the old and somewhat sterile debate of public/private to examine the increasingly amorphous solutions of partnership being attempted in the real world. The idea behind the course is to give students an insight into the changing nature of society in the 21st century. Using a thematic approach it will seek to outline present practice and envisage future scenarios of change. Some of the themes are information & security, leisure and technology & education.
Political Ideology Credits
5 ECTS
Entry Requirements
Students should have completed the modules Political Dimension of Europe, Cultural Dimension of Europe and Contemporary European Politics, or equivalent.
Method
Workshops
Assessment
Weekly reviews of key texts & one essay
Course Material
Goodwin, B. (2007) Using Political Ideas (5 ed.). John Wiley & Sons, Ltd: Chichester Part of the minor programme Ideas, Ideology, and Iconography in (European) Politics. The Political Ideology course would cover the origins of modern political philosophy and trace their evolution through history up until today. Students will gain an understanding of the background on different political schools of thought (e.g. liberalism, republicanism, feminism and populism). Emphasis will be placed on how these ideologies are used (or perhaps abused, in some cases) by modern political movements, individuals and groups.
Course Outline
th
Religious Ideology & Iconography Credits
5 ECTS
Entry Requirements
Students should have taken the Political/Cultural/Economic Dimensions of Europe or comparable courses in politics, history and
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culture. Contemporary European Politics is also recommended and a background in basic philosophy is welcome.
Method
The course consists of six weeks of 90-minute lectures and 45-minute seminars led by students, as well as ongoing online discussion on a special (private) class blog. Students study reading assignments on their own time. Assessment
Thirty percent of the grade is based on the assessment of the group's seminar, a combination of preparation, presentation skills and content. Seventy percent of the assessment is based on a writing assignment consisting of an essay about the role of religion in politics and society, combined with an annotated bibliography that makes a critical analysis of information sources.
Course Material
The following book is required: The Complete Idiot’s Guide to World Religions, 3rd Edition, by Brandon Toropov. Penguin. ISBN-13: 9781592572229 The following text is highly recommended: Religion in the Contemporary World by Alan Aldridge. Polity Press, 2007. ISBN-13: 978-07456-3405-0 The Religion Course also makes use of a weblog where students post content for seminars and engage in dialog. Reading assignments are subject to change and new assignments may be added throughout the course.
Course Outline
Part of the minor programme Ideas, Ideology, and Iconography in (European) Politics, This course will look closer at the “spiritual dimension” of Europe by giving students an understanding of the major religions that affect European society and politics and will examine the role religion plays in Europe today. The origins and histories of each faith will be covered, but special attention will also be paid to discussing contemporary developments and polemics in a respectful way. Major topics include Hinduism, Judaism, Christianity and Islam as well as the contrasting philosophies of secularism and humanism and some other religions/philosophies practiced in Europe (Buddhism) with some attention to new religious movements such as Scientology, etc.
The Cultural Dimension of Europe Credits
3 ECTS
Entry Requirements
None; please note this is a 1 -year module and should only be chosen
st
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
by students who do not have a background in Cultural Studies. This course is for Semester 1 only. Method
Lectures and seminars
Assessment
Multiple choice question exam
Course Material
Paul Kennedy, Local lives and global transformation, Palgrave 2010, ISBN 978-0-230-22477-3 ‘Unity or Diversity’ Blackboard course
Course Outline
The course starts with answering the question if there is such a thing as ‘European culture’. What could it be and how did it come to be? After this the field is broadened to the phenomenon of culture as such. Several cultural theories will be discussed. Main question is how to get a grip on cultural differences. Then the focus will shift to the issue of globalization. In what way does this process involve a blurring of borders between cultures and in what way does it bring about the opposite? What is the present-day connection between ‘local lives and global transformations’? After this we return to the issue of European identity and its link with cosmopolitanism. Finally the impact of the socalled new media will be explored. In what way does this impact mean a uniformization of tastes, styles, ideas and behaviour? In what way does media globalization imply ‘cultural imperialism’
Women and Society Credits
5 ECTS
Entry Requirements
None
Method
Lectures, discussions, reports and presentations
Assessment
Essays and presentation
Course Material
Module book and reading materials available on Blackboard
Course Outline
This module will address several issues and problems that women have had to contend with over the centuries, hoping thereby to understand and explore what attitudinal and legislative changes are long overdue in the improvement of women's status. The course is organised around a number of themes, ranging from women and health to women and work. These subjects will be approached from different angles and an attempt has been made to include different continents and individual countries in the discussion. Even though some people might think that in western society there is no real need for feminism and women’s organisations anymore, by raising certain issues and by questioning some of women’s achievements in the last few decades students will become more aware of their status in
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society as women and men.
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
LAW, POLITICS AND ADMINISTRATION
Contemporary European Politics Credits
5 ECTS
Entry Requirements
None
Method
Lectures and seminars
Assessment
3000-word essay
Course Material
t.b.a.
Course Outline
In this module students build on their awareness of developments and processes within the political arena in Europe. In particular, they will gain an understanding of the dynamics of politics in Europe and the main political cleavages. Other questions that will be discussed are what are the main trends and developments shaping European politics and what impact does globalisation have on European nation states?
Decision Making in the European Union Credits
5 ECTS
Entry Requirements
Basic knowledge of the EU institutions and the decision-making procedures. This project-based course runs every semester (2 terms; 12 weeks). It consists of seminars, master classes, guest lectures, a field trip to Brussels and a simulation game. The assessment consists of 2 parts:
Method Assessment
• •
Preparatory assignments & simulation game Essay
Course Material
Course Manual + Support Book with selected texts and materials
Course Outline
Handbook: Wallace, Helen. Pollack, Mark A. Young. Alasdair R. (2010) TH Policy Making in the EU. 6 Edition. Oxford: Oxford University Press. During this course students will gain insight in the decision-making
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process of the European Parliament. This project-based course simulates the European Parliament proceedings in the ordinary legislative procedure (co-decision). Guest lectures and a field trip to Brussels will familiarize the students with the theory of European decision making. Master classes and instruction seminars will provide guidance to the groups as they prepare for the simulation game. The simulation is based on a real legislative proposal that is still under debate in Brussels and has not been adopted yet. Groups of students that play the roles of interest groups and political groups in the European Parliament discuss and state their positions on the proposal during the game.
European Public Affairs Credits
5 ECTS
Entry Requirements
None. This course is for semester 1 only!
Method
The course is taught through lectures and self-study assignments
Assessment
Written report
Course Material
TBA
Course Outline Part of the minor programme Integrating Counsel, Lobbying & Communications in an International Context This minor seeks to introduce students to the core skills required by those interested in careers with multinational and global businesses as well as with the European and international institutions and representatives of civil society This minor seeks to bring together three skills and professions that all intersect in the International and European policy-making environment: counsel in international law, public affairs and public relations. Interest groups (businesses and other representatives of civil society) and their representatives regularly make use of all three of these professions when working with the international Institutions such as the European Union and the United Nations. Students will emerge from the minor with an understanding of the different challenges businesses face when interacting with these institutions as well as the importance of being strategic in their behaviour and in particular in making effective use of all tools at their disposal (i.e. legal, public affairs and public relations) Through assignments inspired by real actors (e.g. major companies
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such as Rio Tinto, Honda or Unilever), students will be introduced to the companies, their objectives and the challenges they face from these regulatory systems. Students will produce materials and strategies that relate to real life challenges of their case study companies or interest groups and see these tools put to use through simulations. The minor will seek to provide students with extensive opportunities to meet with real life actors from these professions in order for them to share experiences and know-how.
European Public Policy Credits
5 ECTS
Entry Requirements
None This course is for Semester 1 only
Method
Lectures and seminars
Assessment
1 group presentation in the seminars and 1 written exam with open questions
Course Material Course Outline
Wallace, H, Pollack M & Young A (2010), Policy-Making in the European Union. Sixth Edition, Oxford, Oxford University Press Introduce the student to the study of European Public Policy, which examines modes of policy-making operating in the European Union. The course will introduce the theoretical concepts and models that seek to describe the policy-making process at the European level. The Course will demonstrate the continual evolution of European policymaking processes. We will discover how it should emerge that no single theory is capable of acting as a template for predicting and describing all European policy-making processes. The course will seek to ensure students have a solid understanding of the theoretical basis of European public policy, the debates and arguments amongst the academic community and the historical evolution of public policy theory. The 5 case studies have been selected to provide students with examples of forms of policy-making that support different theoretical constructs i.e. intergovernmental, functionalism, governance etc as well as provide examples of the 5 modes of policy making.
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Lectures 1 to 4 provide the students with the key theoretical concepts, practical tools and understanding that will enable them to analyse and understand European public policy. Starting with the key theoretical frameworks we move to examining the policy process. Lectures 5 to 6 provide a review of the anatomy of the EU institutions underlining the different policy making context that apply to each EU institution (e.g. European Commission vs. European Court of Justice). We also examine the role of EU agencies and their differing mandates and competences. Following this theoretical component the lectures 7 to 11 will move onto a series of core case studies of major European policies. We have selected 5 policy areas that reflect the diversity of EU policymaking as well as draw out the specificities of each policy area. These specificities will then be linked with the theories explores in the first 5 lectures. Lecture 12 will provide a conclusion that seeks draw together the main knowledge provided by the lecture series and provide students with the overall picture of European public policy, presented by this course. Students will be equipped with sufficient insight into European policymaking to allow them to draw their own conclusions regarding the theoretical models put forward by academia.
European Public Relations Credits
5 ECTS
Entry Requirements
None. This course is for semester 1 only!
Method
The course is taught through lectures and self-study assignments
Assessment
Written report
Course Material
TBA
Course Outline
Part of the minor programme Integrating Counsel, Lobbying & Communications in an International Context This minor seeks to introduce students to the core skills required by those interested in careers with multinational and global businesses as well as with the European and international institutions and representatives of civil society This minor seeks to bring together three skills and professions that all
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
intersect in the International and European policy-making environment: counsel in international law, public affairs and public relations. Interest groups (businesses and other representatives of civil society) and their representatives regularly make use of all three of these professions when working with the international Institutions such as the European Union and the United Nations. Students will emerge from the minor with an understanding of the different challenges businesses face when interacting with these institutions as well as the importance of being strategic in their behaviour and in particular in making effective use of all tools at their disposal (i.e. legal, public affairs and public relations) Through assignments inspired by real actors (e.g. major companies such as Rio Tinto, Honda or Unilever), students will be introduced to the companies, their objectives and the challenges they face from these regulatory systems. Students will produce materials and strategies that relate to real life challenges of their case study companies or interest groups and see these tools put to use through simulations. The minor will seek to provide students with extensive opportunities to meet with real life actors from these professions in order for them to share experiences and know-how.
Global Development Policy Credits
5 ECTS
Entry Requirements
None
Method
Interactive lectures
Assessment
Written exam
Course Material
Handelman, H. The challenge of Third World Development (2011) 6 edition Pearson.
Course Outline
The aim of this course is to provide an introduction to what we commonly refer to as the “Developing Countries”. Students will learn about their social, economic and political context. The role of international political and economic institutions in the area of development will also be examined. Due to the character of the subject, the approach in this module will be interdisciplinary.
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
th
The first part of the module will deal with general features of developing countries and the historical background (colonialism) of differences in development tracks around the world. After this introduction the issues of economic and social development will be emphasized, along with aspects of state-building, democratization, and modes of foreign intervention. Finally, different development strategies will be examined. Special attention will be paid to the current debate on the advantages and disadvantages of development aid.
Human Rights Credits
5 ECTS
Entry Requirements
Basic understanding of law This course is for semester 1 only!
Method
Lectures and seminars
Assessment
Written exam
Course Material
1. 2. 3.
Course Outline
Buergenthal, T. et al, International Human Rights in a Nutshell th (2009) 4 edition St. Paul: West. Basic Human Rights Texts provided for in a Reader (Part C). Additional material provided via Blackboard.
The aftermath of the Second World War provided a fertile ground for the creation and promotion of International Human Rights Conventions. The first step in this process was the adoption of the Universal Declaration of Human Rights in 1948. At the moment over 10 different United Nations conventions are in force. On a regional level three legal systems exist, the Inter-American, African and European system. In this module students will specifically focus on the European system. The cumulative effect of both the developments at the UN and the regional levels has led to a situation where Human Rights can no longer be considered as belonging to the domestic jurisdiction of individual states. Human Rights standards have become internationalized both legally and politically. Governments experience pressure to observe international standards and can no longer get away by simply denouncing foreign interference within the domestic situation of the country. The module is roughly divided in three parts. Firstly students will look into the development of Human Rights standards and conventions at the UN level. After that a closer look will be taken at the European system where we will also be examining a legal judgment from the European Court of Human Rights. Finally, we will look at some specific
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current Topics and (e.g. war on terror) and guest Lecturers from the ministry of Foreign affairs and Amnesty International will shed their light on the topic of Human Rights from their respective points of view.
IGOs and INGOs- Facing the Challenges of a Globalised World Credits
7 ECTS (a 5 ECTS version is also available called IGOs and INGOs – World Citizenry at Work)
Entry Requirements
None; please note this is a 1 -year module and should only be chosen by students who do not have a background in this field. This course is for semester 2 only!
Method
Lectures
Assessment
tba
Course Material
tba
Course Outline
In today's international world, sovereign nation states are no longer the only political actors. Interdependence is an all-encompassing word and to reflect this international organisations are fast becoming an important arena in which our governments and principal non-governmental actors do their business. This module focuses on the phenomenon of International Governmental Organisations and the increasing influence of Non-Governmental Organisations as well as the interaction between the two. The aim of this module is to provide students with a basic understanding of International Governmental Organisations and (International) Non-Governmental Organisations. The module tries to achieve this by focussing on three areas: classification and categorisation of IGOs and (I)NGOs, their development into global players and interaction between the different political actors, as well as how IGOs and (I)NGOs shape the political landscape and influence the political arena.
st
International (European) Law Credits
5 ECTS
Entry Requirements
None This course is for semester 1 only!
Method
The course is taught through lectures and self-study assignments
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
Assessment
Written report
Course Material
TBA
Course Outline
Part of the minor programme Integrating Counsel, Lobbying & Communications in an International Context This minor seeks to introduce students to the core skills required by those interested in careers with multinational and global businesses as well as with the European and international institutions and representatives of civil society This minor seeks to bring together three skills and professions that all intersect in the International and European policy-making environment: counsel in international law, public affairs and public relations. Interest groups (businesses and other representatives of civil society) and their representatives regularly make use of all three of these professions when working with the international Institutions such as the European Union and the United Nations. Students will emerge from the minor with an understanding of the different challenges businesses face when interacting with these institutions as well as the importance of being strategic in their behaviour and in particular in making effective use of all tools at their disposal (i.e. legal, public affairs and public relations) Through assignments inspired by real actors (e.g. major companies such as Rio Tinto, Honda or Unilever), students will be introduced to the companies, their objectives and the challenges they face from these regulatory systems. Students will produce materials and strategies that relate to real life challenges of their case study companies or interest groups and see these tools put to use through simulations. The minor will seek to provide students with extensive opportunities to meet with real life actors from these professions in order for them to share experiences and know-how.
International Humanitarian Law Credits
5 ECTS
Entry Requirements
Basic understanding of law This course is for Semester 1 only
Method
Lectures and seminars
Assessment
Written exam
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
Course Material
Buergenthal, T. et al, International Human Rights in a th Nutshell 4 edition St. Paul: West (2009) Treaty Texts provided for in a Reader (Part B) Additional material provided via Blackboard.
1. 2. 3.
Course Outline
Both International Humanitarian Law (IHL) and International Criminal Law (ICL) belong to the realm of international law. Both fields of law have developed spectacularly in recent years. However, the basic principles of international humanitarian law and the founding conventions in this field have been around for much longer. The principles and rules of International Criminal Law have been strongly developed by International Legal institutions (many of them based in The Hague) such as the International Criminal Tribunal for the former Yugoslavia (ICTY), the International Criminal Tribunal for Rwanda (ICTR) and to a lesser extent the International Criminal Court. The objective of the module is to provide students with knowledge on a mix of historical and contemporary aspects related to IHL and ICL. Apart from focusing on the knowledge of the development and the existing rules in both fields much stress will be put on acquiring a critical view towards both subjects. A student who has successfully completed the IHL/ICL module should have:
A sound appreciation of the historical basis for the development of the law in the field of IHL. A basic understanding of the relevant international conventions and treaties, especially the four Geneva Conventions and two Additional Protocols to the Geneva Conventions. An appreciation of some of the contemporary issues which have arisen in the application of IHL in recent conflicts such as Sudan (Darfur) , Uganda. An understanding of the application of IHL to the actions of military forces and the impact of the law upon civilian populations. A sound appreciation and understanding of the legal rules of ICL, mainly the ICC’s statute. An insight into and critical appreciation of the international legal institutions which are active in the field of ICL. The capacity to critically analyse a case of one of the International Criminal Courts.
International Relations Credits
5 ECTS
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
Entry Requirements
None
Method
6 lectures/seminars
Assessment
Essay/book review analysing a prominent theory of IR
Course Material
tba
Course Outline
The module will seek to present theories of International Relations by applying them to actual contemporary cases. It will illustrate the value and importance of IR in modern political thinking. The examples will be drawn from global situations to depict a potential difference of standpoints form a geographical perspective.
Introduction to the European Union Credits
2.5 ECTS
Entry Requirements
None; please note this is a 1 -year module and should only be chosen by students who do not have a background in this field. This course is for semester 2 only!
Method
The module is taught over six weeks and includes lectures of 90 minutes
Assessment
Multiple Choice test
Course Material
Pinder & Usherwood The European Union – A very short introduction. Oxford 2007
Course Outline
Students will gain an insight into the development of the European Union and its importance in European affairs. The following items are covered: • the main institutions of the EU and their functioning • the development of the EU through history • practical examples of how the EU operates in policy areas
st
Media & Politics I Credits
5 ECTS
Entry Requirements
None
Method
Lectures, seminars and video presentations
Assessment
Assessment will be by way of a final paper/essay.
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Course Material
An (electronic) anthology of reading material is made available at the start of the course
Course Outline
Edmund Burke once described the media as the Fourth estate in the political hierarchy after the conventional executive, legislature and judiciary. Subsequently we have witnessed an ever-closer relationship develop between the media and political actors. Hence, this twelvesession course seeks to examine the role that the media play in various political circles and vice-versa. The central objective of the course will be to familiarize students with the seminal themes and concepts involved in the study of Media and Politics. This aim will be achieved by focusing the course on the core aspects of political communication, the dynamics of visual culture, political advertising and developments in new technologies. The methodology will be to mix conventional lectures with practical examples of media coverage and political interaction. Secondly, the course aims to provide students with a range of contemporary reading material from a wide variety of sources to help them expand their knowledge and awareness. The reading material has been carefully selected to match both the themes of the lectures and the contrasting and comparative scope of the course.
Media & Politics II Credits
5 ECTS
Entry Requirements
Pass mark for Media & Politics I
Method
The course shall be delivered via 6 lectures and by 3 workshops. Attendance is compulsory.
Assessment
Course Material
•
In written form. This will take the form of a written report approx 1,000 words per student. It will cover issues such as additionality, interactivity, design, textual analysis etc Worth 70% of final mark.
•
As a presentation to the class. Thus enabling students to experience a wide range of political and governmental organisations and their on line presence. Worth 30% of final mark. Groups to be formed and topics handed out in week 1
Political Parties and the Internet Gibson R.K, Nixon P.G. and Ward S.J., (eds) Routledge, London 2003 ISBN 0415282748
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
Course Outline
This course aims to give students an introduction to the body of knowledge on the interface between politics and the new media. Politics is everywhere, it is fascinating and exciting. Political parties and politicians are attempting to move into new territory by utilising new technologies to communicate their message to other politicians, party members and the public at large. As will have been seen by the students in Media and Politics 1 the use of different media require different strategies and thus impact upon the style and often the substance of politics. This module seeks to examine the ways in which politics and politicians have been changed by the use of new technologies. It examines the ways in which new ICT's are used and how they fit in with the use of more traditional methods of political communication. The module will be taught in a way that will cover the study as succinctly as possible from an international perspective.
Nation and Identity in Contemporary Europe Credits
5 ECTS
Entry Requirements
None
Method Assessment Course Material
lectures tba tba
Course Outline
An examination of the role of national identity in an integrated Europe. The course will challenge theories of nationalism, supranationalism and debate the (possible) existence of a European identity.
Public International Law Credits
5 ECTS
Entry Requirements
A good command of English (reading level C1 CEF) is essential to do well in the course. No legal background is required but A ‘feel’ for legal material is likely to be an asset.
Method
Teaching will be mainly by means of participatory workshops and seminars, although there may be mini-lectures from time to time where the need arises
Assessment
Continuous assessment through various assignments and a comprehensive final exam based on the textbook and material covered in class.
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
Course Material
Rebecca Wallace & Olga Martin-Ortega, International Law. Sweet & Maxwell: 2009.
Course Outline
This course aims to give students a general understanding of the development and scope of Public International Law, and to provide them with knowledge of major principles of international law and their application. Upon completion of the course students should be able to deal with problems that have international legal implications: analyse problem questions; set out fundamental principles involved in the questions and show an awareness of possible legal arguments.
The Legal Dimension of Europe Credits
4 ECTS
Entry Requirements
None
Method
12 lectures/seminars
Assessment
A written exam with short essay questions and a case
Course Material
Davies, K. Understanding European Union Law (2012) 4 edition Oxon: Routledge. Ooik van et al. European Basic Treaties (2012) Deventer: Kluwer
Course Outline
This module will look at the legal dimension of Europe. How does the EU transform policy areas into binding laws? How is judicial protection arranged under the Treaty for the institutions, member states, its citizens and businesses? How does European law affect the internal market? The origin, the organisation and the procedures of the European Council, the European Commission, the European Parliament and the European Court of Justice are dealt with, as are the powers and tasks of these institutions. Examples of the free movement of goods, persons and competition law will be examined.
th
The Political Dimension of Europe Credits
3 ECTS
Entry Requirements
None; please note this is a 1 -year module and should only be chosen by students who do not have a background in Political Science. This
st
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
course is for Semester 1 only Method
lectures and seminars
Assessment
1 individual presentation in the seminars and 1 written exam with open questions
Course Material
tba
Course Outline
This module is an introduction to the study of European affairs by looking at the main political paradigms and concepts of politics and applying these to Europe as a political entity. Upon completion the students will be able to: • Identify and understand basic political concepts and their validity in the European context • Identify the essential basics of modern European politics and how they are organised • Identify how European integration has shaped the political landscape of Europe • Identify and understand the main tenets of European security in a globalised world • Have a basic understanding of the European Union as a global actor
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
MODERN FOREIGN LANGUAGE DEPARTMENT
Dutch for Second-Language Learners Credits
2 ECTS
Entry Requirements
None
Aims and Objectives
The students will acquire a practical knowledge of Dutch with an emphasis on speaking. acquire some basic grammar and vocabulary.
Method
Group work led by a faculty member; The module is designed to bring students’ skills up to a level to be able to communicate in everyday situations (introducing oneself, shopping, etc.).
Course Material
Title: Nederlands in gang-Methode NT2 voor hoogopgeleide anderstaligen by: Berna de Boer, Margaret van der Kamp, Birgit Lijmbach ISBN: 9789046902257 (included are the log-in code for the online material and CD’s)
Modern Foreign Language Courses Credits
As listed below
Entry Requirements
Not applicable
Aims and Objectives
Guest Students have a number of possibilities in studying foreign languages at ESCM. There are basic courses in Russian (only semester 2), Spanish, Italian (only semester 2),, French and German. No previous knowledge of these languages is required. English Intermediate is offered especially for guest students.
Additional Information
ESCM also welcomes guest students to their regular language courses offered to ESCM students. More detailed information on these
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
courses will be made available during the orientation periods. Regular language courses are of an intermediate or upperintermediate level, and stress all language skills as well as subjects regarding business, politics, communication and culture of the countries where the language is spoken. If you choose a language subject then please make sure that you speak to the teacher concerned if you have any questions regarding your level. In the orientation programme you will find a time slot reserved for you to visit the various language departments.
Language Partner Programme Credits
1 ECTS
Entry Requirements
Native speaker of one of the following languages: English, French, German, Spanish, Italian or Russian
Aims and Objectives
The students acquire a basic skills in tutoring peers gain an understanding of language learning acquire a basic knowledge of the Dutch people and Dutch culture
Course Material
An instruction session is organised at the start of the semester.
Method
Weekly appointments with tutor student; support and instruction is provided by Mrs W. Dijkstra-Koene and Mrs G. Rais; individual logbook
Course Outline
The Language Partner Progamme is a tutoring programme in which Guest Students help out Dutch ESCM students in learning a foreign language. Native speakers of English, French, German, Spanish, Italian and Russian can participate and are teamed up with 1-3 Dutch students for one semester. Besides language learning and instruction, there is also room for cultural activities with the language partner(s).
Minor Powerhaus Germany Credits
15 ECTS credit points (3 x 5)
Entry Requirements
• English for the passive skills of listening and reading B2/C1. • NB Knowledge of German is not essential. Passive knowledge of
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
• •
Method
• • • •
Assessment
• • •
Course Material Course Outline
listening and reading at B1/B2 level is recommended in connection with study trip. This course is for semester 2 only! Lectures: Post-War Germany: history and politics of a modern state (5 ects) Project: German Business Consultancy and Entrepreneurship (5 ects) Seminars: Contemporary German Culture and Society (5 ects) Self-study Study trip to Germany NB This study trip is optional in view of the costs involved. Students who do not participate will be offered an alternative assignment. Politics in Post-War Germany: exam German Business Consultancy and Entrepreneurship: report and presentation Contemporary German Culture and Society: essay and presentation
Minimum requirement: 55% of the assignments/presentations and exams To be announced Post-War Germany: history and politics of a modern state (5 ects) Knowledge module which includes: • The political system and political ideologies • Federalism (verspätete Nation – nation forming) and the relationship between the federal authorities and the states (Bund – Länder) • The relationships with the EU, the US and the BRIC countries • The constitutional institutions (Verfassungsorgane) • Coming to terms with the past: in particular, Nazi Germany and the DDR, and the consequences for foreign policy German Business Consultancy and Entrepreneurship (5 ects) Project with assignments aimed at the practical side of consultancy and entrepreneurship, including: • The German social market economy (Rhineland model) • The impact of EU legislation on German economics and public affairs (EU lobbying) • German Company Law (Private Law; BGB) • Main sectors of the German economy and R&D policies (innovation vs tradition) • Current trends and developments in German economics and trade Contemporary German Culture and Society (5 ects) Skills module which includes: • Cultural differences, German habits, customs and traditions • Cultural landscape from Schlager to Oper, media landscape and
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
public image building • Doing business with Germany and marketing • Education (Bildung) and Research (especially in higher education); co-operation in the business world • Minorities and integration, position of women and youth
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
PROJECTS
Project “Europe 21” Credits
8 ECTS
Entry Requirements
None; third-year project
Method
In student teams of five/six students. Each team carries out their own assignment.
Assessment
• The project concludes with the groups presenting their report to a jury comprising two external jurors (one in their assignment provider) and internal expert. The presentation is followed by a Q & A session. • The supervisor of each team assesses the quality of the organisation of the team. • Students register for the projects as with the other courses. They are referred to the Course Registration Form.
Course Material
The assignment. The manual with instructions for participants
Course Outline
The project assignments are provided by internationally orientated companies and institutions. The basic idea is that students will gain a practical insight in a contemporary theme which combines both the public and private sectors by conducting independent research on an assignment commissioned by a real assignment provider from the world of work . The assignments are problem areas these organisations are faced with and our students are expected to find realistic solutions. The organisation assigns a person that supports the student team. The project starts in November/April and lasts for six weeks.
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
UNIT PROGRAMMES The following unit programmes (also known as minors) allow students to experience what it is really like to be an ESCM student as modules are offered as part of an integrated curriculum, in which skills and theory are combined and applied in a variety of contexts. It is recommended to take the entire unit; however, in some cases modules can also be taken separately.
Unit Programmes Credits
15 ECTS
Unit programme details
Ideas, Ideology and Iconography in (European) Politics (consisting of Ideas, Political Ideology and Religious Ideology & Iconography)- note: modules can also be taken separately except for Ideas. International Law (consisting of Public International Law, Human Rights, International Humanitarian Law) – note: modules can also be taken separately. Note: As there are limited places, students who decide to take part in the entire minor will be given priority access. Integrating Counsel, Lobbying and Communications in an International Context (consisting of International Law, Public Affairs and Public Relations). Note: As there are limited places, students who decide to take part in the entire minor will be given priority access. st
Political Communication in the 21 Century (consisting of Media & Politics I, Media & Politics II, Media in Contemporary Society)- note: modules can also be taken separately Strategic Choices (consisting of Financial Accounting, Cost Accounting and Strategic Management)- note: modules can also be taken separately except for Strategic Management as it involves a simulation game.
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Ac ad em ic Gu i d e 20 12 - 2 01 3 Ac ad em y o f Eu r o p e an S tu d ie s & Co m m u n ic at io n M an a g em en t Th e H agu e Un i v er s it y
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