European training workshop

Direct marketing and rural areas development 23, 24, 25 april 2009 in Chabrillan (France)

3 days to learn and exchange about different kinds of organisations of sustainable food supply chain in Europe to strengthen relations with local consumers and artisans.

PROGRAM Thursday 23

Friday 24

10h30 : Reception 11h : Introduction by Didier Jouve, elected representative of RhôneAlpes Region

Direct relations between producers and consumers 9h - 10h45

Supplying public catering 11h15 - 12h30

* AMAP (Community supported Agriculture) Ludovic Mamdy - Alliance PEC Rhône-

* Association of organic producers Pierre-Emile Bigeard - Asso. Manger

* Sustainable Food systems Rosemary Hoskins - Huntingdon Far-

Bio Isère, France

mers’market, United Kingdom

Workshops 14h - 16h 1. How to create a european network of farm producers ? 2. Strengthen partnership between local producers and artisans 3. How to make local products supply and demand meet ?

Research about sustainable food 16h30 - 17h00

Alpes, France

* Society of producers from Piémont

* De Ferme en Ferme Serge Villard - FNCIVAM, France * Ecoalmunia.net (Network for exchan-

* Supplying public catering with regional products David Rose - Sustain, United Kingdom

Jorge Mariscal and Sara Martin - CE-

Giacomo Ballari, Coldiretti Piemonte, Italie

Farm shops 14h15 - 15h * National network of farm shops Landwinkel René de Bruin - SPN, Netherlands * Regional network of farm shops in Rhône-Alpes Aurélie Dumonet - Asso. AVEC, France

Visits 15h15 - 18h Farm shops Brin de terroir and

Au plus Pré of the AVEC network

ging about vegetables growing) RAI, Spain

Partnership between Producers and artisans 11h - 11h45 * Cooperative of small brewers Brendan Moore - East Anglian Brewers, United Kingdom

* 400 auvelles, 400 marevelles, direct marketing of local wool Vanessa Freixa - Montanyanes, Spain

Direct sales via Internet 11h45 - 12h15 * Producteursducoin.com Pauline Chauveau - FD CIVAM Drôme,

France

* Making Local Food Work, toward models for sustainable food center Clare Horrel - Sustain, United Kingdom

Workshops conclusions Following a round table 17h - 18h Which strategies to develop sustainable and short supply chain in Europe ? Jean Serret, Pdt Communauté de Communes du Val de Drôme

Yves Feydy, élu Chambre d’Agriculture 26 Bernard Xueref, Pdt FRCIVAM RA Jorge Hernandez, Pdt CERAI

SAMEDI 25 9h-13h : Visit of a farm route related to local products during “De Ferme en Ferme” (a french speaking group and an english speaking group) Possibility to have lunch in a farm or asociated restaurant of the route on his own expense.

SPEAKERS Association Manger Bio Isère (Fr.)

Association of organic farmers supplying local public catering.

Society of producers from Piémont (It.) Cooperative of producers that created a platform to supply regional public catering and supermarkets.

Supplying with local products (UK) Set up a center to supply supermarkets and schools with regional products.

National network of shops Landwinkel (Nl.)

farm

A national cooperative of farm shops with other 70 members, operating as a formula Landwinkel.

Regional network o farm shops in Rhône-Alpes (Fr.) Regional network of farm shops managed by famers themselves. The originality states in the advocacy work regards to collective direct sales.

East Anglian Brewers (UK)

AMAP (Fr.)

Association pour le Maintien de l’Agriculture Paysanne is similar as Community Supported Agriculture. It links a consumers group with a producer by buying production in advance.

Huntingdon (UK)

Co-op of 43 breweries in the east of England that have joined with local barley growing farmers to promote farm shops and the role farmers play in providing Barley to make good beers.

400 auvelles, 400 marevelles Farmers’Market (Sp.)

Certified Farmer’s market by the National Farmers’Retail and Market Association (FARMA).

De Ferme en Ferme (Fr.)

National network of producers who open their farm during one week end in the year to let visitors know about farming and farm produce.

Ecoalmunia.net (Sp.)

Network of exchange on organic vegetable growing between producers, consumers, researchers and monitors, at the origin of new kinds of consumption based on direct relations between consumers and producers.

Developing local economy of an insulated valley by marketing local wool, making traditional handcrafts and using wool for bioconstruction.

Producteursducoin.com (Fr.)

Association of producers running a website to sell their products. Once paied on the website during the week, consumers comes on Friday to a farm in the area to pick up and bring his food.

Making Local Food Work (UK)

Developing community enterprise models for a sustainable food hub or centre, trying to identify key elements for success, what synergies there are between different types of projects and what is unique.

WORKSHOPS 1. How to create a european network of farmers ?

A network to exchange best practices, products, to discover other agriculture and culture,… What is done, what must be done?

2. Strengthen partnership between farm producers and artisan producers

Rural areas are not only populated by farmers. A lot of new activities related to agriculture take birth in rural area and contribute to its development. But these artisan activities face the same difficulties as agriculture and shorten the supply chain for farm and artisan producers should bring a better income and a better recognition and therefore contribute to sustainable development of rural area.

3. How to make local products supply and demand meet ?

Demand in high quality local products increase and often face a lack of supply. How to organize supply in order to meet demand (adapt small/big quantity)? What sustainable alternatives can be found in response to the lack of supply ?

CONDITIONS FOR PARTICIPATION Food (cooked with fresh and local products) and accommodation offered. But capacity is limited by our financial support. Priority will be done to AlimenTerra members (2 persons), farmers and rural development officers. Contact us if you want to participate on your own expense.

Register on the website http://inpact.free.ra.fr/ before 20 march 2009 Understanding language compulsory : French or English We will confirm your participation on 23 march 2009

LOCATION Auberge Centre la Plaine F- 26400 Chabrillan + 33 4 75 62 82 69 www.centrelaplaine.com We will pick you up at Valence TGV station or Valence Ville station on Thursday 23 april at 10.00 a.m. Let us know your arrival date, hour and place on the registration form! By plane : Lyon Saint Exupéry Airport (see www.lyon.aeroport.fr) + Tren to Valence Ville station By tren : To Valence TGV station or Valence Ville station (see www.voyages-sncf.com) By car : Freeway A7, exit n°16 «Loriol» ; Take the road D104 direction «Crest». See the map below For accommodation in Valence, next to Valence Ville station : Hôtel de Lyon (www.hoteldelyon.com) or Hôtel de Paris et ses voyageurs (www.hoteldeparis-valence.com)

CONTACT PERSON Réjane MORGANTINI FR CIVAM Rhône-Alpes CFPPA Le Valentin 26 500 Bourg-lès-Valence Tél. : +33(0)4 75 78 46 49 Email : [email protected]

Une opération organisée par la FNCIVAM Rhône-Alpes avec la collaboration d’Alimenterra etle soutien financier du Conseil Régional Rhône-Alpes