Construction of a products space based on consumers’ words from the napping method Application to the sensory evaluation of twelve luxury fragrances Mélanie Cousin, Maëlle Penven, Mathilde Philippe, Marie Toularhoat, Marine Cadoret, Sébastien Lê Agrocampus, Laboratoire de Mathématiques appliquées, 65 Rue de Saint-Brieuc, 35042 Rennes Cedex
INTRODUCTION
99 consumers Spontaneous evaluation on blind coded fragrances • 2 fragrances are close if they are percieved as similar and far if they are judged differently • The consumer is free to describe any fragrance or group of fragrances he wants to •
épicé
Data preparation : lemmatisation and stemmatisation Useless words like articles and meaningless expressions are deleted • Words with a low frequency of apparition (
(panelists are free to turn the plates over and over). 11. Plate1. Plate 10 ... Analysis of the verbalization: Textual Analysis using SPAD. â¢Lemmatization of the ...
Oct 16, 2006 - Lolita Lempika (EP). Pleasures (EP). Pure. Poison (EP). Shalimar (ET). CONSUMERS. EXPERTS. ⢠The proximity of the partial points of a ...
The best known and most frequently used projective test is the Rorschach inkblot test, in which a subject is shown a series of ten irregular but symmetrical.
judges are asked to position products on a tablecloth according to their resemblances and with sorting task they are asked to ... Submitted for an oral presentation.
tables resulting from free-text descriptions. CADORET ... hip skin bat skull love gobelin echo dress skinny sex circus wolf buffon pregnant death butterfly ⦠â¦
therefore X can be analyzed by multiple correspondence analysis (MCA). This MCA is the core of a methodology which provides a representation of the objects ( ...
Jun 11, 2008 - qq. 0.0. 0.2. 0.4. 0.6. 0.8. 1.0. 0.0. 0.2. 0.4. 0.6. 0.8. 1.0. Second dimension. Significant level of 20% for the first dimension level. % of datasets ...
C green. G1. G2. D white. G4. G8. E green. G1. G1. F white. G3. G5. G green. G3. G5. H white. G2. G3. I white. G3. G6. J green. G2. G4. K green. G1. G1. L white.
values will be simulated from a complete data set of 12 luxury perfumes; on the other ... jects will be evaluated by whom, at least two strategies are possible: ran-.
The FAST approach will be illustrated by an example where 98 con- sumers were ..... As it is often the case in exploratory multivariate analysis, one may wish to ...
Introduction. Data coding. Statistical analysis. Application. Conclusion. References. Data coding (1). A B. H. C. I. D. J K L. E. M. N. F. G. O P. L1. L1. L2. L3. A. G1.
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