COMMUNICATION PLAN Paris 14th & 15th June 2006 Hall 5 - Parc des Expositions de la Porte de Versailles

-2The next 14th & 15th June will be held four specialised exhibitions in one global meeting intended for the professionals of the World Food. • • • • •

The 6th World Ethnic & Speciality Food (6éme Salon des Terroirs du Monde), The 3rd Paris Halal Exhibition (3éme Salon de l’Alimentation Halal), The 4 th World Edible Oil (4éme Salon des Huiles du Monde), The 1st Paris Pizza & Pasta Show (1er Salon de la Pizza et de la Restauration Italienne), The 1 st Paris Gourmet & Fine Food Show (1er Salon des Produits Gourmets et Délicatesses).

Information relating to these shows are available on request at ALGODOAL & Co (by fax, e-mail or mail) and accessible online directly on our website www.ethnicfoodshow.com which proposes English and French contents in order to obtain the broadest possible visibility. Strategic goals: ¾ Following a constant operation of press relations, to obtain the most repercussions possible in the specialized magazines and the public press in order to sit the notoriety of World Food Market. ¾ The hot line of these actions will be to valorise the World Food Market as to make it the impossible to circumvent meeting for the actors of the sector of the ethnics products. ¾ To set up a forum dedicated to the problems related on the ethnics foodstuffs and the Halal food. The actors (purchasing and suppliers) of the sectors concerned will be able to use this tool in order to develop their business throughout the year. ALGODOAL & Co being the essential intermediary to optimize their steps. ¾ To put forward the economic power of our interlocutors as a guarantee of success of the contacts obtained during the World Food Market. Moreover the existence of the extranet tool World Food Club allowed the participants to reach privileged and well done offers. ¾ Using strategic studies (SOPI’s investigations), to put forward the possibilities of development of certain food markets or certain kind of products. These studies will also make it possible to identify the elements releases of the purchase of the large signs of the distribution and to work out relevant and suitable answers to make ALGODOAL & Co the reference as regards consulting World Food and of World Food Market make it impossible to circumvent for which wishes to develop perennial trade. ¾ These various actions must be relayed by the most media possible in order to develop the exhibitors participating in the various shows and than those their business develops, which would make it possible to sit the position of leader of the WFM and ALGODOAL & Co.

Ithaca France - 7, Cité -Paradis - 75010 Paris - France 2Mathias GERARD – Responsable Marketing et Communication, chargé des relations avec la presse Tél. : + 33 1 45 23 81 11 - Fax : + 33 1 47 70 51 75 [email protected] / www.ethnicfoodshow.com

-3Medias targets: SUMMARY CHART OF THE PRESS PARTNERSHIPS

Exhibitions

Partnerships *LINEAIRES *LSA (?)

Privileged targets

*LINEAIRES *HALAL JOURNAL

*LSA *FAIRE SAVOIR FAIRE *POINT DE VENTE *LES MARCHES *LE MONDE DU SURGELE *CUISINE COLLECTIVE

*OLEO *L’OLIVIER *MERCACEI

*LSA *LE CHEF *THURIES MAGAZINE

*France Pizza (F) *Pasta & Pastai (I) *PMQ (USA) *Pizza & PASTA (SP) *NEO RESTAURATION *L’HOTELLERIE *BOISSONS RESTAURATION ACTUALITES *SNACKING MAGAZINE *SNACKING & FOOD

*LE CHEF

*RÉGALMag… *THURIES MAGAZINE *INDUSTRIE HOTELLIERE

* LE MOCI - * Les Echos - *CAPITAL - … Dead Line Presse professionnelle France: - Stratégie, - L’Hotellerie, - Rungis Actualités, - Actu Boissons, - Marketing Magazine, - Emballages Magazine, - Promo Cash, - Rayon Boissons, - Industrie Hotellière, - La Revue Culinaire.

Presse professionnelle UK: - The Grocery Trader - Speciality Food Presse professionnelle Italie: - Mark’up Presse alimentaire Italie: - Bargiornale Presse professionnelle Espagne: - Distribucion Actualidad,

Ithaca France - 7, Cité -Paradis - 75010 Paris - France 3Mathias GERARD – Responsable Marketing et Communication, chargé des relations avec la presse Tél. : + 33 1 45 23 81 11 - Fax : + 33 1 47 70 51 75 [email protected] / www.ethnicfoodshow.com

-4Presse professionnelle Allemagne: - Lebensmittel Praxis

Presse professionnelle Hollande: Food Magazine

Presse professionnelle Suisse: - Handel Heute, - Hotel Tourisme Revue, - GastroJournal

Presse professionnelle Portugal: Distribucao Hoje.

Presse professionnelle Canada: - La Revue HRI SUMMARY CHART OF THE TV & RADIO PARTNERSHIPS

Exhibitions

Partnerships

Privileged targets

Africa N°1 RFO

Africa N°1 RFO

BEUR FM - BEUR TV ENTV CANAL ALGERIE TRACE TV / MISS EBENE AL-JAZIRA RADIO ORIENT

To identify

To identify

To identify

To identify

A identifier PEOPLE TV GOURMET TV CUISINE TV GAULT & MILLAU, TERRE DES VINS, CUISINE ET VINS DE FRANCE, RADIO WEB DU GOUT

Les chaînes TV et Radio généralistes et grand public telles que TF1, France 2,3,4 et 5 – France Inter, RFI, RMC, RTL, Europe 1 et 2 … Dead Line

Ithaca France - 7, Cité -Paradis - 75010 Paris - France 4Mathias GERARD – Responsable Marketing et Communication, chargé des relations avec la presse Tél. : + 33 1 45 23 81 11 - Fax : + 33 1 47 70 51 75 [email protected] / www.ethnicfoodshow.com

-5RETROPLANNING OF THE COMMUNICATION ACTIONS FOR THE WORLD FOOD MARKET LAUNCHING Date

Actions Sending of a End of general press February release pre-events Realisation of a March press release for each events* Diffusion of the Half of March press releases to the journalists date base Realisation and March diffusion of the dedicated newsletters Realisation of the World Food News March to June (articles, ads, innovation, …) End of March Realisation of the to half of press kit April Organization of a lunch with our partners presses + Half of April the actors presses privileged (20 to 30 people max) Take care press to April-Maycollect the June repercussions presses Partnership with an agency of PR April to June (to be chosen) to support our RP Starts again March to June journalists of the listing

Manager(s) Mathias

Interlocutors Press specialized + press partners + press general public

Results

Mathias Idem

Mathias

Idem

Mathias / Julien

Idem + Distributors / Restaurants Managers / Suppliers Exhibitors

Shows Managers Mathias

Mathias / Antoine

Partnerships, medias privileged targets

Mathias + … Mathias / Antoine / Agency

Agency, journalists

Mathias

Ithaca France - 7, Cité -Paradis - 75010 Paris - France 5Mathias GERARD – Responsable Marketing et Communication, chargé des relations avec la presse Tél. : + 33 1 45 23 81 11 - Fax : + 33 1 47 70 51 75 [email protected] / www.ethnicfoodshow.com

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February to June

Follow-up of the partnerships presses (exchange pub vs stand)

Partnerships Antoine / Mathias

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Diffusion of the press kit Realisation of the World Food News (articles, ads, innovation, …) Organization of a lunch with our partners presses + the actors presses privileged (20 to 30 people max) Take care press to collect the repercussions presses Partnership with an agency of PR (to be chosen) to support our RP Starts again journalists of the listing Follow-up of ____ the partnerships presses (exchange pub vs stand) Organization of the press point on the World Food Market … … Assessment of the presses repercussions

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Ithaca France - 7, Cité -Paradis - 75010 Paris - France 7Mathias GERARD – Responsable Marketing et Communication, chargé des relations avec la presse Tél. : + 33 1 45 23 81 11 - Fax : + 33 1 47 70 51 75 [email protected] / www.ethnicfoodshow.com