A general model for understanding organizational buying behavior
Further reproduction prohibited without permission. A general model for ... Marketing Management; Winter/Spring 1996; 4, 4; ABI/INFORM Global pg. 52 ...
A general model for understanding organizational buying behavior Webster, Frederick E Jr; Wind, Yoram Marketing Management; Winter/Spring 1996; 4, 4; ABI/INFORM Global pg. 52
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Why knowing the people and their roles in the customer organization is not enough? 2. How the novelty of buying situation (new task, modified re-buy, straight ...
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